image courtesy peloton

Including Daily Bread Food Bank in Canada.

Starting July 13, for four weeks Peloton is bringing its worldwide community together for a new “Pelothon” challenge. The four-week program not only aims to unite and motivate its 2.6 million members, but also plans to donate $1M to four global charities fighting food insecurity during the COVID-19 pandemic.

Each week of the Pelothon will spotlight the work of one of the four charities, with equal donations being made to each: Daily Bread Food Bank in Canada, Food Bank For New York City in the US, Trussell Trust in the UK, and Die Tafel in Germany. Through this challenge, Peloton hopes to offer an incentive for its community of members to learn more about each individual charity.

The campaign provides members—those with Bikes, Treads or Peloton App users—with a positive and community-based activity to engage in over the coming month. Peloton’s 33 instructors will be divided into six teams, with cycling, tread, yoga and meditation disciplines coming together to motivate their followers on the 4-week journey.

“The Pelothon was created to bring our member community and instructors together to support global hunger relief efforts. We are thrilled to have launched a challenge that connects our members and helps our global communities during a time when they need it most,” said Jamie Herbert, General Manager at Peloton Interactive Canada, in a statement to FASHION.

Get all the details about Pelothon 2020, which will run from July 13 to August 9, here.

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