What were some of your biggest challenges throughout that development?
The vigorous tests in place to determine what can pass as high-quality wool through the Woolmark certification program. A lot of cotton or fair trademarks and certificates can simply be bought—they aren’t actually legislated so as a designer we need to not be lazy and actually visit every facet of our supply chain to ensure it is authentic and safe.
Can you speak to some of the other ways you execute sustainability within your brand?
We regenerate ocean waste into jersey, organic cotton, recycle water waste in regenerative farms, and educate consumers on recycling and repairing garments. We never mass produce and every person in our supply chain is treated fairly, paid properly and respected.
Any advice for emerging designers on how to maintain sustainable practices while building a brand?
Never let the ball drop. Don’t push to meet the schedule that exists. Focus on excellent work regardless of the time it takes. The schedule is archaic and irrelevant.