Chances are you’ve already seen a pair of Loeffler Randall shoes—you just might not have realized. The brand’s bow-adorned block-heel mules have been a firm favorite among editors and influencers alike since last summer, and its ’50s-inspired gingham sandals have been an equally big a hit in 2019.

But how did this brand come to be? And what makes its shoes so covetable? Let us fill you in. While Loeffler Randall’s meteoric rise seemed to peak in 2018, the Brooklyn-based label has been around much longer than that—15 years, to be precise. The brand was founded by Jessie Randall and her husband, Brian Murphy, and Randall credits her love of fashion to the day she was given a pair of ballet shoes as a child.

Indeed, this romantic view is evident in all of Loeffler Randall’s designs, with all of its bows, lamé textures, knotted details, and embellishments; in fact, they look as though they’ve been designed by your fairy godmother. They’re made in small batches, so exclusivity also plays a part in the brand’s success, which—if its latest collection is anything to go by—will only going to continue to skyrocket.

With animal prints and suede textures, its F/W 19 offering certainly adheres to the current style agenda. Though it does shoes undeniably well, it also has an impressive array of bags on offer, not to mention hair clips and scrunchies. Keep scrolling to see how some of our favorite influencers (and Who What Wear UK’s editorial director, Hannah Almassi) wear Loeffler Randall shoes; then shop the best pieces from the brand.

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